Color Theory and Meaning
White

Suggests truthfulness, purity, clean, devotion, mild, and contemporary.

Black

Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic.

Red

Suggests strength, sex, excitement, passion, speed, danger, aggressiveness, and demands attention.

Blue

Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity.

Green

Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool.

Brown

Suggests effectiveness, politeness, richness, and helpfulness.

Gray

Suggests earnestness, authority, and practicality.

Pink

Suggests softness, sweet, femininity, well-being, innocence, and nurture.

Purple

Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication.

Orange

Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.

Yellow

Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy.

Gold

Suggests expensive, and prestige.

Silver

Suggests cold, scientific, and prestige.